Sunday, 30 October 2011

History of TV Advertising

Watch the videos below and answer the questions after each video.




How many adverts is it estimated that the average American consumes every day?

Where do you see adverts?

What is the second most uttered word in the world?

Sometimes advertisers use a character or a personality to help sell a product, why is this successful?

Does advertising always work? Give an example?


Why is research an important phase of making a TV advert?

Research has show that some methods of advertising are effective, what are they?



How do adverts stop us from turning over?

What is the future of advertising?

Write up your answers into a paragraph which gives an introduction into TV advertising. Write this on your blog and label it 30.1.

What is a creative brief?

Check out this post for more information!

Positioning!

Ever watch and ad and think this isn't really speaking to me? Click on this link to find out more,